Redsockfriday is an exciting new initiative that aims to connect people across the globe who have a few things in common, namely abundant passion and energy for life, and a desire to make a difference! There is an obvious synergy between the ideals of JDI and Redsockfriday which has led to a new and inspiring partnership.

Every Friday, or redsockfriday as it affectionately known as in these circles, red sockers around the world celebrate this common connection and passion for living by wearing red socks whilst ‘doing their thing’! There is already red socker life in 29 different countries in the world, and the number is ever-growing.

A competition is in place to find the 12 images for the official redsockfriday 2011 Calendar. Red sockers vote for their favourite photos based on energy, creativity and passion levels displayed.

Have a look at the redsockfriday site for some of the amazing shots already vying a place in the calendar. There is a group set up on redsockfriday for all JDI red sockers providing a common platform for JDI -redsockers to connect. If you haven’t done so already go check it out!

www.redsockfriday.com